A workshop on “Artificial Intelligence (AI) – Tools & Techniques” was conducted on Monday at the Telangana Media Academy, Nampally, Hyderabad, jointly by the Telangana Media Academy, DataLEADS and Google News Initiative.
Journalists working with leading newspapers and television channels in Telugu, English and Urdu participated in the workshop.
Addressing the participants, Media Academy Chairman Sri K. Srinivas Reddy said that journalists need to necessarily develop knowledge and skills in Artificial Intelligence as the technology is increasingly becoming an important part of the journalism profession.
He said AI can be effectively used in digital media and social media journalism to simplify various aspects of reporting and enable journalists to gather, process and present information to readers and viewers in a more efficient manner.
The Chairman emphasized that journalists should learn to use emerging technologies responsibly while maintaining the fundamental principles of journalism.
AI Knowledge Essential for Modern Journalism
Resource Person Sri Udumula Sudhakar Reddy said that a journalist should remain a lifelong learner and continuously acquire new knowledge and skills. Sharing experiences from his own professional journey, he said that he too continues to learn new things and considers himself a lifelong student.
As part of the AI training, participants were given detailed information on AI tools, their applications and risks, AI techniques, basic concepts, rules and ethical considerations.
He said Artificial Intelligence has become an important part of modern journalism and journalists need to understand both its potential and limitations.
Practical Demonstration of AI Tools
The workshop introduced journalists to several Artificial Intelligence tools and demonstrated how they can be used in journalism and content production.
The tools covered during the workshop included ChatGPT, Perplexity, NotebookLM, Google Gemini, Midjourney, Sora, Veo 3 and other emerging AI tools.
Through PowerPoint presentations and practical examples, participants were given an understanding of how these tools can be used in different stages of journalistic work.
The resource person explained that inaccurate or biased outputs can arise from issues including limitations in training data and inappropriate prompting. He stressed the importance of prompt engineering, verification and responsible use of AI-generated information.
Journalists were advised to use Artificial Intelligence responsibly while following ethical principles, professional standards and applicable rules and guidelines.
The programme was attended by Secretary, Telangana Media Academy, Sri Nagulapalli Venkateshwara Rao, and others.
Issued by:
Secretary, Telangana Media Academy, Hyderabad. 21-09-2026.
